SteelRose Legal is proud to have advised the majority shareholder in the sale of Snif Snax,  a leading U.S. based wholesaler and retailer of all-natural, limited-ingredient pet treats, to Firelight Capital Partners, a private equity firm with a strong focus on consumer, retail, and specialty markets, with more than $1 billion invested across 15+ consumer growth companies.

This strategic transaction marks a significant milestone for Snif-Snax, enabling the company to draw on Firelight’s deep sector expertise to accelerate its growth plans. Snif-Snaxintends to expand its operations through the launch of a new distribution and manufacturing facility, enhancing its supply chain resilience while reinforcing its commitment to supporting local communities and pet shelter charities.

Headquartered in Miami, Snif-Snax is an award-winning brand and has earned a strong reputation for its eco-sustainably sourced salmon and chicken products, which are distributed both online and through retailers across the United States.

The majority shareholder highlighted the team’s support, noting:
“The SteelRose team were truly fantastic to work with on this transaction. No matter the time of day, or the time zone, they were always ready to jump on a call, turn documents around at remarkable speed, and provide practical, business-minded guidance. Their support covered various angles of the deal, from corporate structuring, complex IP and tax considerations to multi-jurisdictional negotiations. They guided us through a thorough due diligence process and helped us resolve issues early on, which gave us complete confidence moving forward. Solution-oriented and collaborative throughout, SteelRose made it a genuine pleasure working with them.”

The SteelRose Legal team advising the majority shareholder was led by Zu Tohtayeva, Lina Abu Sitta, Tugce Kaya, with support from Mariam Tapponi, and Jay El Chidiac.